Montpellier Business School, in collaboration with the American Association of Wine Economists, is pleased to welcome your presentations at our international workshop on “Innovations in the Wine Industry”.
In the context of globalization and continuous technological progresses, innovation is considered the best way to ensure perpetuity and growth. In order to respond to changes in demand and supply, wineries need to innovate and adapt to a globalized market as well as to global warming (climate change). Furthermore, innovation can be important in the collaboration with customers, competitors or other stakeholders.
Innovations can also be related to a change in viticulture, enology, production, management, strategy, packaging, marketing and distribution, and financing of wineries.
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